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VIV Variety

Heineken® celebrates UEFA Champions League Final with Heineken® Banternator

Heineken® will be setting the Twittersphere alight on 28th May, during the UEFA Champions League (UCL) Final,with the world’s first artificially intelligent football banter driver – the Heineken® Banternator.

The Banternator is a real-time responding football Twitter bot on the @Heineken_SA handle that consumers can exchange banter with during the Final and get witty, funny responses. Text, GIF’s and short video responses will automatically be served to fans who engage with @Heineken_SA using #UpYourGame during the UEFA Champions League (UCL) Final.

This one of a kind innovation highlights the brand’s commitment to its fans and their passion for the beautiful game.

“As part of our UCL partnership, we want to give football fans and our Heineken® consumers a unique, innovative experience during the UCL Final on 28 May. The daily hustle keeps our fans busy, so they often watch the game on a second screen, and banter is a big part of their game-night. With the Heineken® Banternator we hope to help UCL fans celebrate match night on a whole new level,” says Tjeerd Veldhuis, Marketing Manager at Heineken® South Africa.

Join the conversation on Twitter at @Heineken_SA using #UpYourGame

 

Heineken® Open Your World

HEINEKEN® Not for Sale to Persons under the Age of 18.  Enjoy Responsibly.

 
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